12
COMFORT MAXIMISED
Princes Risborough , Wednesday 26th February 2025 – With the 2025 Hilton Trends Report declaring this year as ‘ the Year of the Travel Maximiser ’, Hypnos explores how hoteliers can enhance guestroom comfort and capitalise on sleep tourism .
Branded as a year of the “ Great Recharge ”, 2024 saw sleep retreats and sleep tourism make headlines as guests focussed on their wellbeing . Having interviewed over 13,000 travellers , Hilton found that guests want to maximize every moment of their time away during 2025 . According to the Sleep Tourizzzm 2.0 report , around two-in-five travellers choose hotels they expect a better night ’ s sleep in .
A fifth of global travellers even reported indulging in ‘ Hurkle- Durkling ’ whilst on holiday – a Scottish phrase for ‘ lounging in bed all day ’ – and more than a quarter of travellers booked a spa or wellness treatment to enhance their sleep .
A well-designed guestroom considers all sensory aspects that influence a good night ’ s sleep . Not just sight , but also touch , sound and even smell can support wellbeing and ensure that guests enjoy a great night ’ s sleep .
“ Creating the right ambience is central to the guest experience – a restful space isn ’ t just about colour palettes and finishes ,” says David Baldry , Hypnos , group managing director . “ Together with a comfortable bed , prioritising sleep means considering lighting and window treatments , temperature adjustment and acoustics , all crucial for restorative sleep and relaxation .”
Hypnos has launched three new collections of hospitality beds designed to address a variety of needs for its clients , hotels and residences in the UK and abroad .
The collections reinforce the brand ’ s reputation for giving guests the ultimate sleep experience with handmade , sustainable beds , free from foam and recyclable at end of life .
Both the Hypnos Signature Collection and the Eden Project Harmony mattress - created in collaboration with Eden Project - use the finest quality , ethically sourced materials , harnessing the power of nature . With breathable RWS wool ( Responsible Wool Standard ), plant-based fibres and responsive natural latex , the collection delivers sophisticated Hypnos comfort with advanced edge support .
The Boutique Collection offers considered sleep solutions with broad appeal and comfortable support in single-sided , turnable and zip & link options . The specifications combine layers of eOlus Precision , eOlus Comfort , and blended wool , matched with expertly engineered ReActive springs . Boutique Wool and Boutique Wool Deluxe models both feature RWS certified wool for natural temperature control .
Designed for comfort , the Essentials Collection is made with breathable eOlus Precision fibres and ReActive pocket springs .
Every mattress in the new collections deliver Hypnos ’ signature quality , responsibly sourced materials and craftmanship , giving hotels the freedom to choose the right mattress to meet specification requirements while also supporting guests ’ wellbeing by maximising sleeping ( and ‘ hurke durkle ’!) comfort .
01332 497111 | www . hypnoscontractbeds . com