The Art of Design Issue 72 2025 | Page 14

THE FEMININE SIDE OF BELLOTTI EZIO : DONATELLA AND FEDERICA BELLOTTI LEADING THE WAY

Donatella and Federica Bellotti are the new face of Bellotti Ezio , the family business renowned for its deep-rooted history and craftsmanship that has shaped the legacy of Made in Italy . As the third generation now at the helm , the sisters embody a fresh vision , ready to propel the company into the future while honoring its prestigious past .
With the same passion and determination that inspired their father Ezio to explore international markets in the 1980s , Donatella and Federica are embracing the challenges of the modern era . They are navigating a present and future where technology and digital innovation are inseparable from daily life , and where classic design must reinvent itself to resonate with contemporary living trends .
This transformation is at the heart of Bellotti Ezio ’ s journey today . Few are better positioned to lead this evolution than two women whose leadership blends tradition with innovation . While they respect the craftsmanship and quality that have always defined the company , Donatella and Federica represent a turning point , bringing a fresh , bold , and distinctly feminine perspective to a sector steeped in heritage .
Taking on the responsibility of such an important legacy was a courageous decision that has matured and strengthened over time . After nearly three decades working within the company , the two sisters have embarked on a new chapter not only in their professional careers but in their lives . As wives , mothers of nowgrown children , and forwardthinking entrepreneurs , they are committed to ensuring not just the continuity of Bellotti Ezio , but its growth and evolution .
Since 2021 , this commitment has taken shape through significant modernization efforts . These include a clearer specialization in their respective roles , a more structured organizational model , substantial investments in technology , and an expanded creative direction for the brand ’ s collections .
Donatella represents the company ’ s managerial and strategic side , bringing rigor and pragmatism to her role overseeing administration and sales . Her leadership has driven critical updates , including the addition of young , dynamic talent to the team . Federica , with her imaginative and design-focused approach , leads the creative process , shaping collections that reimagine classic style for modern audiences .
Despite their differing personalities and areas of expertise , the sisters share an unwavering commitment to a common goal : the company ’ s success . “ We have different characters and approaches , but our purpose keeps us aligned ,” they explain . “ Our bond is a strength , and we bring our team into this vision , ensuring they believe in and share the values that drive Bellotti Ezio .”
Together , Donatella and Federica are forging a path toward a future of innovation , ensuring that Bellotti Ezio remains a symbol of excellence in Italian design .