The Art of Design Issue 71 2024 | Page 14

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minds . This year ’ s speakers include Marriott , IHG , Hilton , Accor , AvroKO , Nomadic Escapes , Luxury Frontiers , Squire & Partners , Holloway Li , Studio Lost , Richmond International and more .
Running parallel , a newly launched series of breakout talks curated by HIX partners Design Anthology UK , Festival of Hospitality and Studio Skov will complement the main programme with discussions centred around branding , investment and the future of travel . Taking place on the new Gallery Stage , these breakout sessions include panels , presentations and intimate one-on-one chats with the people and perspectives shaping the future of hotel design .
INSTALLATIONS
Each year , HIX collaborates with leading hotel designers to create immersive installations that push the boundaries of the hospitality experience . In 2022 , HIX worked with WeWantMore and organic material artist Côme Di Meglio to develop the world ’ s first mycelium bar , whilst 2023 upped the stakes with a pair of spaces by Blacksheep and MIXD that showcased two distinct ‘ rooms with a point of view ’.
This year , under the guiding mantra of ‘ a sense of place ’, the signature HIX installation will mark the event ’ s largest and most ambitious project yet . Partnering with four leading hospitality design studios in Purcell , 3Stories , Atellior and 4Corners Design , this year ’ s project sees the team reimagine Islington ’ s iconic Business Design Centre as a hospitality experience .
Presented as a large-scale multimedia gallery within a space by set designers Cloud & Horse , each vision draws from a deep-dive historical report on the building and local area by heritage consultants Historic Productions , and celebrates the power of locality , community and heritage in hotel design .
HIX LDN 2024 takes place on 27 & 28 November at London ’ s Business Design Centre . Register to attend for free at www . hixevent . com and join the hospitality design community for a true celebration of hotel design .