The Art of Design Issue 71 2024 | Page 12

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HIX 2024 – ADVENTURES IN HOTEL DESIGN

HIX LDN returns to London ’ s Business Design Centre on 27 & 28 November for a true celebration of everything that makes hotels incredible . Here ’ s what to expect from Europe ’ s best hotel design event .
HIX LDN – Europe ’ s leading hotel design event – is back for 2024 with more of the best hotel interior experiences . Bringing the hospitality design community together for two days of networking , talks , installations , and an exhibition of over 160 leading interior design brands , HIX is a true celebration of everything that makes hotels incredible .
Last year , HIX welcomed 4,280 guests to London ’ s Business Design Centre , including architects , designers , operators , developers , investors , project managers , specifiers and more . Gathering the entire hotel supply chain under one roof , HIX returns on 27 & 28 November with new spaces , new experiences , a new theme , and a newly expanded exhibition of the latest interior products .
THEME
The theme for this year ’ s HIX , ‘ a sense of place ’, explores the unique connections that exist between a hotel and the area it serves – be that a specific building , a neighbourhood , a district or an entire city . As guests seek out increasingly authentic localised experiences , tapping into these connections has become a key marker of both commercial and cultural success . As such , designers have been tasked with facilitating organic , sustainable relationships