The Art of Design Issue 70 2024 | Page 87

That ’ s not a joke .
Yes , of course our products are made from petro-chemicals . But one of our perfect cut hydrangeas or peonies uses just a few grams of plastic , fabric and wire - plus a little energy . It ’ ll look great for a decade . Or more .
Over the same time period people have to grow , heat , light , water and fertilise the ‘ real thing ’ five hundred times . Then kill them , put them in cardboard boxes and ship them . A week later you ’ ll throw them away ...
Ditto , the entire weight of one our excellent green walls is well under one third that of the ( also plastic-based ) backing structure and watering system of a live green wall . Ours don ’ t need fertiliser or scaffolding to replace dead plants either . Fit and forget , and the rain keeps them clean !
All that would mean nothing if our stuff didn ’ t look amazing , but it does .
There ’ s not much point in showing you pictures - all plants , live or fake , look pretty much the same in photographs . We ’ re simply one of those odd analogue businesses where you actually have to see the products .
So if you ’ re intrigued , just pop into the showroom at 301 Fulham Road when time allows , You ’ ll find us relaxed , professional - and , after 40 years - pretty good at what we do !

a ( much , much ) greener alternative ... *

That ’ s not a joke .
Yes , of course our products are made from petro-chemicals . But one of our perfect cut hydrangeas or peonies uses just a few grams of plastic , fabric and wire - plus a little energy . It ’ ll look great for a decade . Or more .
Over the same time period people have to grow , heat , light , water and fertilise the ‘ real thing ’ five hundred times . Then kill them , put them in cardboard boxes and ship them . A week later you ’ ll throw them away ...
Ditto , the entire weight of one our excellent green walls is well under one third that of the ( also plastic-based ) backing structure and watering system of a live green wall . Ours don ’ t need fertiliser or scaffolding to replace dead plants either . Fit and forget , and the rain keeps them clean !
All that would mean nothing if our stuff didn ’ t look amazing , but it does .
There ’ s not much point in showing you pictures - all plants , live or fake , look pretty much the same in photographs . We ’ re simply one of those odd analogue businesses where you actually have to see the products .
So if you ’ re intrigued , just pop into the showroom at 301 Fulham Road when time allows , You ’ ll find us relaxed , professional - and , after 40 years - pretty good at what we do !
* Many people are blindly prejudiced and can ’ t appreciate that reality . It would be tempting to call them fakeists ...