40
PAINT IT BLACK
LICK & M · A · C INTRODUCE LIMITED- EDITION PAINT : M · A · C BLACK 40
Lick and M · A · C have come together in a bold new collaboration to announce the launch of M · A · C Black 40 - a limited edition paint which celebrates black as the ultimate colour for self-expression .
For 40 years , M · A · C has empowered people to express themselves through makeup and colour , now they have joined forces with Lick to reframe an historically daunting colour in both beauty and interiors as inspiring and accessible . M · A · C Black 40 is a rich , matt jet black which is versatile and timeless - the one colour that fits all .
“ M · A · C black 40 is the colour that everyone can have in their homes . It ’ s truly versatile : it adds dimension and contrast to any room , and will effortlessly accent your furniture and decor , whatever your style .” - Tash Bradley , Director of Interior Design and Colour Psychologist at Lick
Black is widely regarded as the colour of rebelliousness and nonconformity , and is commonly associated with words such as ‘ brave ’, ‘ bold ’ and ‘ daring ’; this collaboration challenges this sentiment by highlighting four different ways to decorate with M · A · C Black 40 :
• Colour drenching : “ Colour drenching with black will help to create a very calm environment . If you have a small , north-facing room , this is a great option as black will absorb the shadows , blue the edges of the space and add heaps of personality .”
• 50 / 50 decorating : “ This monochrome effect will help to trick the eye and open up your space , especially if you use black on the bottom 50 % of the room and a light neutral on the top 50 %. The key thing to remember is to ensure everything in that lower 50 % should also be black , including radiators and skirting boards .”
• Artistic pattern : “ Black pairs with every other colour , so you can have a bit of fun with it . Pattern play helps to open up a room and vertical stripes will elongate your space . Whatever your style , black is a truly versatile colour with lots of potential for creativity .”