10
REDEFINING LUXURY
WITH NATURE AND SUSTAINABILITY
Located in the heart of rural Staffordshire , the awardwinning The Tawny provides an experience like no other . Set within the 70-acre grounds of the wonderfully restored wild garden of Consall Hall Estate , guests can truly relax and recharge .
Launched in 2021 , this deconstructed hotel takes all of the best bits from a traditional hotel experience which includes fabulous restaurant and dining options , room service , amazing guest facilities , heated outdoor pool , and combines them with beautiful private country spaces guests can call their own .
Guests can choose from a variety of accommodation styles , including immaculately designed Shepherds Huts , captivating Treehouses , beautiful Boathouses , luxurious Retreats , secluded Lookouts , and even their very own private Farmhouse . Each accommodation has been inspired by its surroundings and features sympathetic design aesthetics , accented by luxurious touches that intertwine with the natural environment . The Tawny aims to be an exemplary showcase of responsible and sustainable tourism . This is evident at every touchpoint , be it the wood cladding used on the cabin exteriors , the foundations engineered not to harm the tree roots , or the British crafted Hypnos mattresses chosen for their comfort and sustainability credentials .
Josh Chadwick , The Tawny General Manager , explains , “ The Tawny is the UK ’ s first deconstructed hotel . We ’ ve taken all the best bits from a traditional luxury hotel experience and combined them with your own private space , a country escape to call your own for the duration of your stay . Our guests want to relax in nature ’ s embrace but don ’ t want to compromise on their well-deserved creature comforts . A great night ’ s sleep is fundamental to our guests ’ wellbeing and choosing a bed of exceptional quality was never up for debate .”
One of the core components of guest wellbeing at The Tawny is a restful night ’ s sleep . As part of its luxury offering , each accommodation features a mattress from the world ’ s first carbon neutral bedmaker , Hypnos .
David Baldry , Group Managing Director at Hypnos said , “ We believe that an exceptional sleep experience is at the heart of a memorable stay . As a proud British bedmaker , our legacy of handcrafting mattresses and beds is rooted in tradition , innovation , and a passion for excellence . We work closely with hospitality brands all over the world to ensure their guests have the ultimate nights ’ sleep . Like The Tawny , sustainability is embedded within our business . Each of our products are ethically made using responsibly sourced materials and are tailored to offer the perfect balance of comfort and performance .”
You can hear more from Josh Chadwick and take an exclusive look around The Tawny estate in the Hotel Hypnos video series , available to view at www . hypnoscontractbeds . com
The Hypnos Contract Beds team will be at the Independent Hotel Show at Olympia 15-16 October stand 1428 , and at HIX at the Business Design Centre 27-28 November stand 28 | www . hypnoscontractbeds . com