The Art of Design Issue 68 2024 | Page 56

56

THE BRICK BY BRICK REGENERATION PROJECT

The Brick by Brick regeneration project was formed by Croydon town council to help combat the current housing crisis in the London area .
The rising costs of properties are affecting millions of families up and down the country , and Croydon town council felt that this project would be a small step towards making housing a more affordable and achievable goal . This development was 100 % backed by the Croydon town council in the hopes that the 1,200 homes could be filled by anybody who once thought affordable housing would be a thing of the past .
We were awarded the task of supplying our rustic oak herringbone parquet flooring after working extensively with the design and architectural teams to create the floor that met their design intent and made sure for it all the while to be sustainably produced . We supplied over 20 different sites , some entirely new build , others regeneration work . This meant working closely with multiple main contractors and sub-contractors throughout the multi-year project across Croydon . Our experienced and robust organisation for the production and delivery of the product including adhesive meant despite the number of different companies involved , all these sites