The Art of Design Issue 65 2023 | Page 98

98

SMELLS LIKE SPELLS

Smells Like Spells production is a harmonized combination of natural fiber , ecology , and a drop of esoteric know how .
Each product is hand crafted , followed by original recipes , synchronized of both – traditional folk wisdom and experience , also modern perfumery , candle , and incense craft methodology . We discover the tender distance between daily usage of unique products and the touch of magic in our life . The magic fragrance recipes of our candles are based on old customs , traditions , and the belief that every plant or its aroma has its own magical purpose . The main notes supplement each other with aromatherapy properties and create a high-end fragrance pyramid where each scent has its place in harmony with other aromas .
INCANTATIONS
The Latin incantare , which means “ to consecrate with spells , to charm , to bewitch , to ensorcel ”, forms the basis of the word “ enchant ”, with deep linguistic roots going back to the Proto-Indo-European . An incantation is a magical formula intended to attract magic powers into our life . As almost all such texts ’ purpose is to restore the system of the world disturbed by misfortunes . Sometimes the logic of incantation texts may seem illogical . However here we encounter another logic , that is the logic of the magic world .
Having collected a large collection of incantation texts , Smells Like Spells entrusted their interpretation to probably the most famous Lithuanian silkscreen artist Mikalojus Povilas Vilutis . He is considered the pioneer of silkscreen printing in Lithuania .
“ The hand must be a perfect instrument , automatically recreating an image that comes from the subconscious to the conscious mind . Only then creativity is a spiritual activity and not some handicraft .” <…> “ An artist is a slave to his own artistic nature , to his ability to accumulate images that come from somewhere . He is pregnant with these images .” <…> “ Should we try to explain incantations ? No . Incantations are a mystery by itself .” M . P . Vilutis
Every limited edition collection scented candle comes with the Certificate or Authenticity which certifies that the porcelain candle jar with cover ( decal and gilded details on it ) is an original artwork by the artist M . P . Vilutis .
www . smellslikespells . com