The Art of Design Issue 55 2022 | Page 28

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VELUX X POODLE & BLONDE

LAUNCH THE ‘ MAGIC HOURS ’ LUXURY WALLPAPER COLLECTION

The Magic Hours Collection was specifically designed with the home office space in mind , following research from VELUX which shows that of those working from home , 46 % of Brits are currently working from home 5 days a week . The Golden Hour features colours proven to aid productivity - warming hues of oranges and caramel tones , was inspired by sunrise . Soft hues of blues backed by a sapphire evening sky and evoking a sense of serenity , The Blue Hour is designed to bring a calm and relaxing energy , whereas The Twilight Hour - featuring magical tones of purples and deep pinks is designed to complement sunset .
Lisbeth Collignon , Marketing Excellence , VELUX ; “ Over the last couple of years we have witnessed a cultural phenomenon in the unprecedented shift from office to home-working . And our research shows this trend is very much here to stay . At VELUX , we ’ re committed to helping homeowners transform the spaces they spend the most time in and this collaboration with Poodle & Blonde allows us to do just that .
We ’ re very proud of the Magic Hours range , the first of its kind created specifically with the home office in mind , which truly celebrates the impact of daylight from above .”
First-of-its-kind range designed specifically for the home office to showcase the transformative impact of daylight .
Home improvement brand VELUX has joined forces with stylish duo Whinnie Williams and Kierra Campbell of Poodle & Blonde to launch the ‘ Magic Hours ’ luxury wallpaper range designed specifically for the home office space .
The limited-edition collection comes in a trio of colourways inspired by the three ‘ Magic Hours ’ of daylight - featuring hues of orange , blue and pink that echo the way light changes from dusk to dawn . Designed to complement daylight from above , each piece features the collection ’ s signature light-reflective texture and woodgrain print , which nods to VELUX ’ s sustainable wood frame range .
Whinnie Williams and Kierra Campbell , Founders , Poodle & Blonde ; “ For us , VELUX are our go-to whenever we want to introduce more light to a space no matter how large or small the project . Whether it ’ s flooding a room with daylight or simply framing a view to bring the outside inside , the results are truly transformative . When VELUX suggested a collaboration , we jumped at the chance , and straight away began designing a wallpaper print inspired by movement and light , and how those changes affect our mood throughout the day . Our favourite colourway from the new collection is Golden Hour simply because it conjures a real sense of warmth and light , which we ’ re always drawn to , especially when designing a space which is used for both living and working from home .
We love it when something as simple as introducing a pattern into your home , can make such a big difference to the way you use and feel about the space .”
The VELUX x Poodle & Blonde ‘ Magic Hours ’ wallpaper collection is available in a limited run from 06.12.21 and can be purchased from www . poodleandblonde . com RRP £ 115 per roll .