With a brief to create a prime development that could generate a 25 % increase over existing rents in the area , David Phillips worked closely with Vertus and the Canary Wharf Group to design a bespoke furniture solution exclusively for Newfoundland over a four-year period . Taking an initial design concept through to installation via an extensive design development stage .
“ With such a striking exterior and shape , the architecture played a huge part in influencing the interiors ’ unconventional typographies . Our design was based on Vertus ’ aspiration for the interiors to be light , sophisticated and most-importantly contemporary – with a colour palette of bold blues and rust tones that transitioned into a softer palette of powder blues , greens and neutrals as you went through the building . Dark wood finishes , marbles and metal-work helped ensure a refined , cohesive look was achieved that had depth and character .” - Mark McDonnell , Head of Design , David Phillips
When developing the furnishing schemes , each piece needed to work within all the apartments to ensure a comfortable layout was achieved . By taking the time to develop bespoke furniture items , such as the use of an angled corner sofa , this helped achieve a nuanced response to this intricate building .
Equally the layout of the studio apartments required the development of a unique freestanding TV joinery unit with rotating screen component . David Phillips long-standing relations with their suppliers ensured they could design , manufacture and deliver a product that would have been a considerable cost saving to the client , compared to conventional fitted joinery .
In addition to providing the furniture for the apartments , David Phillips created furniture concepts for amenity and lobby spaces . The furniture for these areas was designed with a developed understanding of how these spaces are used by residents , with durable contract-grade fabric being used throughout .
The scheme required the development of bespoke furniture and joinery pieces , designed and then manufactured here in the UK . The scheme also incorporated high-end furniture pieces from brands such as Cassina , Lema and Cattelan Italia that were selected , procured and installed by David Phillips . Design details included custom silk rugs , hand-made pendant lighting , luxury games tables , fitted joinery in the gymnasium and luxury outdoor furniture .
The design team at David Phillips added the final finishes to the scheme by providing full dressing and staging of the amenity spaces as well an array of show apartments . Executing the initial design intent through the use of carefully selected accessories that speak to the Vertus ’ residents profile and aspirational urban lifestyle .
Newfoundland is a testament to David Phillips ’ ability to deliver on a client brief , from concept all the way to creation , across all elements of a premium BTR development .
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