2021 has become synonymous with time spent at home , and consequently more time outdoors as the garden has become refuge from busy family life . When chaos ensues in the home as children and work have been forced under the same roof , we have craved calm in the outdoors and this has lead to a rise in demand for ‘ outdoor living ’ product . We aren ’ t complaining ! What always seemed like a European culture has finally crossed the pond to the English garden as pagodas and terraces have been erected , and fire pits and outdoor kitchens ignited to invite social activity outside . It ’ s now not so much about bringing the outside in , or inside out , but a seamless transition that works best , creating more of a natural flow between the two . We are reminded of ski chalets as we explore bringing warm textiles outside as the temperature falls and we may well swap the Pimms for a hot chocolate but we do not believe we will see a reversal in the trend to al fresco living , despite the good old British weather . The Scandinavians are masters at adapting to the climate to make sure that they live outside as much as possible and this seems to have translated to us .
Natural and organic materials like rattan , wood , cane and of course dried flowers and seed heads , are all hugely popular and can be easily transported from room to room or even outside helping making the interiors in the home more transient than ever before . Why only use the drinks trolley in the lounge when it can be wheeled into the garden room , and why not have garden stools in the hallway ready for a last-minute evening in the late Autumn Sunshine on the front lawn . We may not be able to travel far at the moment but we can find imaginative ways to see our own , familiar scenery from a different perspective . Bringing ‘ non-outdoor ’ items outside can really feely cathartic ; items like vases and trays give a more ‘ homely ’ feel to your garden and help guests to feel less like they are attending a last-minute BBQ , and more like they are being treated to a
well-planned social occasion . We have all seen the meteoric rise in ‘ table-scaping ’ over the last few months as this American-coined idea has taken Instagram by storm and we have learned that we must layer the table as we would a room with textiles , colour and a strong theme , dependent on the occasion or time of year . Once more , it seems that people are demanding a choice , they don ’ t just want one style of water tumbler in the cabinet , they want three and preferably a choice of coasters to help style the glass on the table .
Finally , we have focused on floral for SS22 . With our new collection about to launch , we have drawn inspiration from the elements and given a lot of the collection the freedom to grow in terms of scale , allowing for botanicas to take centre stage in looks created . Again , we have designed floral that can be transported outdoors as the idea of making the home and garden a place to retreat and reset .
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