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David Harris , Design Director at Andrew Martin , comments : “ It has been an amazing journey for Andrew Martin with lots of collaborations with key people within the interior landscape . But it ’ s important for Andrew Martin to partner with new brands like Prévu , to engage with a new audience , a younger audience that we want to evolve with , to ensure that our brand is relevant for all ages .”
Harris continues : “ It ’ s great to be one of the first heritage high end design brands to go down this route . I think it keeps us fresh and exciting , and I think our customers want fresh and exciting products . It might be a different route for the Andrew Martin brand but we believe that it ’ s a step in the right direction .”
As the global pandemic has changed the way that we engage with our interiors , many understand that homeware is an investment piece and that the pieces we choose to surround ourselves with are just as pertinent to our wellbeing as the clothes we choose to wear . Jake Hall , Founder of Prevu , explains that the transition from fashion to interiors was a completely natural move agreeing that “ people ’ s thought process has changed since lockdown , they want to make their homes look good .”
Hall continues : “ Prévu has partnered with great retailers , but this collaboration with Andrew Martin shows the next stage of Prévu ’ s maturity . Prévu is a young , contemporary brand , but as our clients
Allegra Charcoal , Petro Cloud , Allegra Natural , Andrew Martin
grow older , they will naturally grow an interest in interiors and homeware , and we want to make sure that we still connect with our customer , adopting a mature aesthetic .”
As consumer behaviours are changing , both brands recognise the importance of social media in today ’ s retail landscape . With Prévu ’ s strong social media presence highlighting the need to engage with their customers consistently , combined with Andrew Martin ’ s heritage brand and retail expertise , the collection will be launching this June and customer ’ s will be able to sign up for access through Instagram . www . prevustudio . com