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Stevens suggested that the thinking should
be stripped back to basics, and instead of
coming up with a plate finish in line with
what the team thought everyone else might
be doing, should focus on the company’s
target market and take the lead from design
trend influencers dictating the future of
modern interiors.
The team carefully considered the main
target audience for a new collection in
terms of the finish and aesthetics that
Focus SB is synonymous with, along with
high calibre interior designers involved with
prestigious projects in the UK and overseas.
Kelly Hoppen emerged as the obvious
choice, not just because of her high public
profile, or the fact that she is undoubtedly
a trendsetter and pioneer of the neutral,
minimalist approach to interior design but
also because, in synergy with Focus SB,
Hoppen has a growing business and huge
presence in the Chinese market.
It’s clear to the product development
team at Focus SB that Kelly recognises
the importance of the link between
interior design and product design, having
developed an impressive portfolio of
design collaborations with companies
such as Brintons carpet manufacturer,
Chesneys luxury fireplaces and Crosswater
bathrooms, with a dedicated team of
product designers to support her. This
makes Kelly Hoppen the perfect partner for
Focus SB and over the coming months you
can expect to see an innovative collection
of fresh new plate styles come to life;
the likes of which have never been seen
before by the luxury electrical accessories
manufacturing industry.
Gary Stevens, Focus SB’s managing director life with UK and China product launches in accessories is generally very conservative,
says: “We are all very excited about this early 2020.” but I wanted to create something that
collaboration and from the moment I first
would very much be part of the overall
met with Kelly it was like a breath of fresh Kelly Hoppen MBE comments: “Interior design, introducing jewellery-like details
air and she was bursting with new ideas fittings such as light switches and plug and alternative finishes. This collaboration
for what is a relatively conservative and sockets are often not considered until with Focus SB introduces a new aesthetic
mature product sector. We are delighted the end of a project, but these details to electrical fittings in a way we haven’t
with the designs, they are fresh and elegant can add an extra touch and shouldn’t be previously seen.”
and we look forward to bringing them to overlooked. The world of electrical wiring