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James Latham’s stand will feature a number of surface solutions
including Avonite® solid surface (LEFT) and Valchromat (RIGHT)
LATHAMS LAUNCH DEMO ZONE
AT SDS2020
Many people see James Latham as simply Zone’, visitors will be invited to take a to a large, 4m x 3m magnetic wall, mixing
a timber supplier and after 262 years in the seat at a counter in front of a specially and matching until they have their perfect
business you can see why! constructed ‘demo booth’ and choose colour / texture / décor combo.”
from a selection of product samples
However, with this year’s ‘How Well Do displayed in front of them. Once they have “We’ll then photograph the mood board
You Know Us’ campaign, the leading chosen, they will pass the sample to our and post it on our Instagram, Pinterest and
timber and panel products distributor operative behind the counter, who will other social channels, for other designers to
has been broadening the awareness of its then undertake a demo of thermoforming, check out. Is it inspiration, or competition?
entire product range, from the very latest shaping, sublimation, coating or whatever We’ll leave that up to you to decide…….
decors, melamines, laminates and veneers, is suitable for the chosen material. They will through to solid surfaces, natural acrylic then be handed the sample to take away stone, thermoformable plastics, and more. with them, but will also receive a token
And at this year’s Surface Design Show,
Latham’s stand (208) will be taking this one
step further. As well as featuring all the new
and EXCLUSIVE product ranges from its
supplier partners, it will also be adding two
elements to the stand that customers have
and an invite to come up to our private
showroom (Suite 301) where they can enjoy
a free drink and try the process themselves
(whilst also having the opportunity to
browse our greater range and consult with
our specialists).
said they wanted to see; demonstrations “In the ‘interactive zone’, visitors will be
and interaction. encouraged to take a selection of the 250
Stuart Devoil, Group Head of Marketing,
James Latham explained, “In the ‘Demo
A4 samples we’ll have on display, and form
their own ‘mood board’ by sticking them
“All in all, this insight led approach is
designed to bring greater interaction with
our design focused customers, whilst also
displaying the huge and diverse array of
products we can provide. We hope to see
you there on stand 208! “
The Surface Design Show takes place at
the Business Design Centre, 52, Upper
Street, Islington, London, N1 OQH
between 11th-13th February 2020
www.surfacedesignshow.com