The Art of Design Issue 42 2020 | Page 20

20 KBB BIRMINGHAM PREPARES FOR 2020 SHOW INDIVIDUALITY AT THE FOREFRONT OF INDUSTRY TRENDS kbb Birmingham, Europe’s largest developers with the correct knowledge and The look and feel of a room can have dedicated kitchens, bedrooms and tools to give their clients exactly what they a huge impact on the way a room is bathrooms exhibition returns for 2020. want. perceived. An aesthetically pleasing space, Taking place at the NEC from 1-4 March, the that fits in with the client’s personality and show will feature over 400 exhibitors along When a homeowner considers character can really make a room feel like with showcasing the latest products and personalisation there are four main factors home. Similarly, in a commercial setting innovations. that can influence their design choices: there can be a real benefit to designing a function, look, experience and belief. space that fits in with the brand or business A key talking point at this year’s show will that it represents. be personalisation. This is a huge trend When designing any room whether it’s in a in the industry right now, with many residential or commercial setting, function A well-designed space has the power manufacturers wanting to offer their clients is always one of the top considerations. to create an atmosphere or a specific unique products and services that inspire In residential spaces, this is often seen in experience to fit the rooms purpose. new interior design choices and fits their rooms such as the kitchen or bathroom For example, if the homeowner is brief. where homeowners are looking to make looking to create a social space for maximum use of the space available; entertaining, seating needs to be taken into Based on this emerging trend, the theme products need to be practical and serve a consideration as well as logistical factors for kbb 2020 is “Individuality” – to provide purpose. such as layout to maximise the floor space. retailers, architects, designers and