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AWARD-WINNING DESIGN, INNOVATIVE
PRODUCTS & THE CHANCE TO MEET
WORLD-LEADING DESIGNERS
Sleep, Europe’s premier hotel design and development
The Sets
event, returns on 20-21 November with a redefined vision
and a new location of London Olympia. With this year’s Four leading firms – Denton Corker Marshall, HBA London,
theme “Recognisable and New”, the event has become Yasmine Mahmoudieh, and AB Concept – have taken on the
Sleep + Eat, tapping into the growing interdependence of challenge of creating the Sleep Sets – concept guestrooms
restaurants, bars and hotels. As in previous years, it will designed afresh year to inspire their visitors and add to the
comprise an international exhibition, a Sleep conference, hotel design conversation. This year’s sets will burrow into
Sleep Sets and the pop-up Sleeper bar, joined this year by Eat the DNA of West Ham Football Club, Maison Pierre Hermé
Sets and an Eat Conference. Paris, the Natural History Museum and Penguin Modern
Classics in a potentially disruptive pairing of much-loved,
The Exhibition non-hotel brands with hotel designers and architects.
The two-day exhibition will reveal the latest products from As part of its evolution into Sleep + Eat, the event is
over 150 of Europe’s leading hospitality brands with more expanding its immersive offering to include three Eat Sets
than one third of the exhibitors choosing Sleep + Eat to – concept rooms based on a café, restaurant and nightclub
launch their new collections, such as kymo who will be space. Three well-known UK-based design firms – ECHO
launching The Atelier collection and TUCCI who will be Architecture, 3Stories, and Shalini Misra – are creating
showcasing new additions to its outdoor ranges. Alongside interactive installations that will challenge and subvert
returning brands Bang & Olufsen, Contardi, Decca, emco, visitors’ expectations of what a restaurant, café and nightclub
Style Library, and Roca, GROHE will return to Sleep + Eat experience can look and feel like.
as Founder Partner for the 13th year, while newcomers will
include family-run designers BluePrint Ceramics, luxury A celebration of the intensity and beauty of the colour indigo
furniture brand Poggenpohl, and Atlas Concorde, Italian wall on wood, this year’s Sleeper Bar will be created by Brooklyn-
tile company. based Jun Aizaki’s Architecture & Design Studio, Crème
Design.