20
NATUZZI
Agronomist
Almost 60 years old, Natuzzi Italia was vases, throws, cushions, pictures, tableware founded in 1959 by Pasquale Natuzzi. adding to the overall luxury lifestyle Natuzzi is Italy’s largest furniture house and character of the brand. There is a stylishly The contemporary yet culturally-rooted
one of the most important global players effortless appeal to the new generation of ‘Agronomist’ collection draws inspiration
in the furniture industry with an extensive Natuzzi products which transcends any pre- from the landscape, architecture and
manufacturing footprint and a global conceived ideas. lifestyle of Natuzzi’s inspiring homeland
Puglia.
retail network. Natuzzi have four directly
operated stores in the UK, the most recent Pasquale Junior Natuzzi, Chief Marketing store in Westfield White City opened in and Communication Officer: “Marcel Taking centre stage, the rustic Furrow sofa
November this year. Wanders is the right design studio to and armchairs feature cocooning shells and
open new horizons, to experiment and rich leather upholstery finished with saddle
In addition to these Natuzzi have franchises to challenge expectations. A journey, stitching, whilst the quirky Barrow coffee
and outlets throughout the UK. Many stores through different places, differing worlds table borrows from the warm brown of the
are equipped with the Natuzzi Design of expression and different generations, freshly tilled earth.
Studio, a 3D virtual space planning program with the aim of creating products that combined with on-site finish and fabric consumers can relate to, sharing together samples, which enables the consultant a common belief made of inspirations and to work on their client’s projects and help dreams.”
them visualize the end results in a CGI
format, selecting the fabric, finish, shape 'We've found a way to put the DNA of
and size and then take away as a high- Natuzzi and the DNA of us together...
resolution graphic We've made objects that are used around
the world, used in urban settings, but
Once, Natuzzi Italia was synonymous with breathe that sense of nature, that sense of
leather but now the innovative company place, that sense of quality... We've done
is turning heads with its gorgeous mix of something unique with a unique company”
materials; think velvets and quality fabrics, Marcel Wanders on the collaboration with
think dusky pink, rich blues and soft greens Natuzzi. 'Everything evokes a little message,
rather than just cream and grey. Shapes a little story. We visited Puglia and went
are quirky and fun but throughout the to the sea and we picked sea urchins and
design evolution the use of only the best the sea urchin became our vases. We went
materials, the highest quality craftsmanship to see boats and the wood of the boat
and beautiful attention to detail remains. became our tables.
Accessories are playing a big part too, with
Next year sees Natuzzi Italia’s 60th
anniversary and we think that this is a
company to watch.
There is nothing like original Italian style
and we look forward to seeing what this
intriguing and confident brand has to offer
us in celebration of this quite fantastic
achievement.
www.natuzzi.co.uk