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100% Design announces shake-up to core programming with new exhibitions
100% Futures and 100% Forward, a renewed focus on emerging designers, the
best interiors and future innovations for living through design. All within the
newly formed West Kensington Design District
100% Design, the UK’s longest standing annual design event, returns for its 24th edition this year and is delighted
to announce a shake-up to traditional programming, demonstrating its renewed vision to be the unmissable show
for design in London’s creative calendar. 100% Design will pre-sent new features, fresh design talents and emerging
names alongside a roster of industry favour-ites, big name brands and innovators. Taking place at Olympia, London
from 19 – 22 September, this year 100% Design will present two new features, 100% Futures and 100% Forward, which
will focus on emerging designers across innovation and furniture design respectively.
This year will also see the launch of the new West Kensington Design District, a hub that is set to inspire design
enthusiasts and become the must-visit district during the London Design Festival, with an engaging programme
featuring design brands, globally recognised cultural institutions and unmissable events this September. The district
will be brought to life by a stellar array of partners including the Design Museum, the world’s leading museum devoted
to contemporary design. V&A Blythe House will offer a rare opportunity to participate in guided tours whilst Polish
brand Zieta presents Plopp 4.0 at Arthill Gallery amongst many other partner events.