The Art of Design Issue 34 2018 | Page 66

Professional Profile HILARY LANCASTER Established Australian Interior Designer talks of her design approach and her exciting new projects. A ward winning and international Interior Designer Hilary Lancaste r is celebrating 10 years as the owner of Fusion Interiors Group, a London based studio that designs interiors and graphics for a diverse range of clients from private residential and serviced apartments, to hotels and resorts, restaurants, bars, and retail stores. Hilary Lancaster keeps herself very much under the radar. While many interior designers are trying to build celebrity status and a ‘signature style’, Hilary prefers to give her clients unique solutions by taking her personal taste away from the brief. She embraces the brief and from it forms a strong narrative. The work therefore is not about the designer, rather it is about creating a wow-factor for every client. Her clients can be assured that their home or hotel can be personalised and reflect their individuality. The narratives which Hilary and her team of over 10 create, determine the authenticity of each project. The generation of each storyline or theme comes from a wide range of origins. For example a serviced apartment project in Manchester the