The Art of Design Issue 34 2018 | Page 17

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LONDON DESIGN FESTIVAL CELEBRATES 10 YEARS AT

THE V & A AND ANNOUNCES IMPRESSIVE SERIES OF UNMISSABLE PROJECTS

ACROSS THE CITY

London Design Festival returns for the 16th year in 2018, celebrating 10 years at the V & A as the official Festival hub. London will be transformed with an inspiring programme of landmark projects, installations and events from 15-23 September 2018.
London Design Festival’ s vision is to celebrate and promote London as the design capital of the world. In 2017, the Festival welcomed a record-breaking 450,000 individual visitors from over 75 countries. These visitors contributed to an overall 991,000 visits to London Design Festival events with 150,000 people passing through Broadgate each day having the opportunity to see Landmark Project Villa Walala. In addition, London Design Festival helped drive a total of 173,250 visits to the V & A over the Festival period with 22 % of those surveyed saying they had never visited the museum before and were driven there by the Festival. Flynn Talbot’ s Reflection Room and Ross Lovegrove’ s Transmission installations were particularly popular.
London Design Festival Director, Ben Evans says“ London and Design go hand in hand. It is part of our story. London Design Festival is a platform for 100s of design stories to be told. Each of them talks to an expanding audience hungry for design ideas and enjoying the quality and diversity of what’ s on offer. It all confirms London’ s status as the global centre of design."
15-23 SEPTEMBER 2018