The Art of Design Issue 34 2018 | Page 17

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LONDON DESIGN FESTIVAL CELEBRATES 10 YEARS AT

THE V & A AND ANNOUNCES IMPRESSIVE SERIES OF UNMISSABLE PROJECTS

ACROSS THE CITY

London Design Festival returns for the 16th year in 2018 , celebrating 10 years at the V & A as the official Festival hub . London will be transformed with an inspiring programme of landmark projects , installations and events from 15-23 September 2018 .
London Design Festival ’ s vision is to celebrate and promote London as the design capital of the world . In 2017 , the Festival welcomed a record-breaking 450,000 individual visitors from over 75 countries . These visitors contributed to an overall 991,000 visits to London Design Festival events with 150,000 people passing through Broadgate each day having the opportunity to see Landmark Project Villa Walala . In addition , London Design Festival helped drive a total of 173,250 visits to the V & A over the Festival period with 22 % of those surveyed saying they had never visited the museum before and were driven there by the Festival . Flynn Talbot ’ s Reflection Room and Ross Lovegrove ’ s Transmission installations were particularly popular .
London Design Festival Director , Ben Evans says “ London and Design go hand in hand . It is part of our story . London Design Festival is a platform for 100s of design stories to be told . Each of them talks to an expanding audience hungry for design ideas and enjoying the quality and diversity of what ’ s on offer . It all confirms London ’ s status as the global centre of design ."
15-23 SEPTEMBER 2018