The Art of Design Issue 31 2018 | Page 44

PANTONE COLOUR OF THE YEAR 2018: ULTRA VIOLET Pantone have just revealed its colour of the year for 2018 and it's ULTRA VIOLET! Pantone describes this special colour as, "A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future."