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Art And Soul
We speak to Simonida Pavicevic, co-founder of House of Fine Art
London is inarguably one of the most important hubs of the art world,
with only New York City to rival it. Simonida Pavicevic is an art advisor
and co-founder of leading contemporary gallery House of Fine Art in St
James's: "The younger generation of art collectors are coming through
and we are seeing funky, contemporary, decorative art as an area of
interest. Over the last few years we have seen a surge of interest in
Asian artists Zhuang Hong Yi and Ilhwa Kim. These are not just fabulous
creations to behold, but have also proven excellent investments."
Social media is vitally important in art today, says Simonida, Instagram
in particular: "Finding art through Instagram is massively significant to
advisors and clients alike, in a way unimaginable even three years ago.
Art fairs in London have a major part to play too of course, not just in the
sense of sales, but people finding where their taste lies. This can also
convert people: "Without even necessarily knowing it at the time, non-
art lovers can become art lovers, and that's a beautiful thing to behold."
House of Fine Art is different to other galleries in a crucial way; Simonida
debuted the gallery with one eye on interior designers' needs, as this
was her previous profession, and will forever remain a passion: "I trained
in art, and went on to fitting out the interiors of private jets, which has
given me an insight into how I can cater to both worlds, if you like. We
are proud to have loyal interior design clients who we curate for, the likes
of Lawson Robb, Katharine Pooley, Taylor Howes and Staffan Tollgard."