The Art of Design Issue 23 2016 | Page 46

Technogym, The Wellness Company At just 22 years of age Nerio Alessandri unique in its exceptional design and Like the rest of Personal Line, Power founded Technogym, now a world- detail. Elegant colours and lines of Personal is supported by a rich leading international supplier of wood, glass, aluminium and micro- library of digital content, to provide technology and design-driven products polished steel make the Personal Line its user with a virtual coach to help and services in the Wellness and a real icon of ‘Made in Italy’ design. In them train safely and effectively. fitness industry. The first pieces of line with the current high-performance Using the Technogym App (available Technogym equipment, designed and workout and professional training for download on Apple and Android built in Alessandri’s garage, were the trend, Power Personal truly is the smartphones), users can access a result of his enthusiasm for sport, designer solution for strength training, vast library of exercises and training skills as a designer, and passion for combining professional performance programmes to help them achieve detail. and unique, beautiful Personal Line their performance goals. styling. Now, over 30 years later, Technogym The timeless beauty, innovative provides a complete range of cardio, Power Personal comprises two technology and exceptional attention strength and functional equipment elements; Bench Personal and Rack to detail in the development of each to private homes and a huge variety Personal, to create the essence of piece of Technogym’s Personal Line of commercial properties. This is performance with simplicity. collection makes them the perfect complemented by a digital cloud- designer solutions for the home. based platform allowing consumers to Modern manufacturing technology connect with their personal wellness combines with elegant design and data, both on the equipment and via craftsmanship, using machined mobile apps when outdoors. aluminium to represent a new standard in the industry. The soft As ‘The Wellness Company’ Technogym touch upholstery on Bench Personal champions the benefits of regular features Body Print technology to physical activity, correct nutrition ensure maximum comfort during the and a positive mental attitude. Its workout. products and solutions are designed to integrate with all aspects of people’s lives to help them achieve the wellness lifestyle. Technogym’s latest product for the home is Power Personal, the final addition to the Personal Line collection. Designed in collaboration with Antonio Citterio, Personal Line is www.technogym.com/gb