James Latham
Supplies Hi-Macs® For Ultra-Modern Car Dealership
The exclusive distributor of HI-
The Hyundai specification required
James Latham’s HI-MACS Specification
MACS® in the UK’s and Ireland, James
the material to have a light finish and
Manager, Debbie Northall, said:
Latham, recently supplied 100 sheets
give the appearance of being cut from
“The Rockar dealership is a brilliant
of HI-MACS® solid surface for the
one seamless, flowing piece across
example of the numerous and varied
construction of Hyundai’s new Rockar
the entire project and, thanks to HI-
applications that suit the versatility
dealership at Stratford.
MACS®, this was perfectly achieved by
of HI-MACS. Plus, with vehicles being
the design team.
HI-MACS® is an incredibly versatile
constantly manoeuvred within the
building, having a durable, hard
material which can be worked in
The open plan layout of the store
wearing material like HI-MACS will
a similar way to wood, but can be
includes paths and walk ways
allow the showroom to be fully
applied to many types of building
that guide customers through
functioning at all times.”
projects. The material is characterised
the showroom, creating a sleek,
by its flexibility, durability and low
uniform and polished look, which the
The Stratford Hyundai Rockar project
maintenance properties, inspiring
architects’ and designers put down to
took a total of six-months to complete.
interior designers and giving them the
the eas e with which HI-MACS® can be
The store is now open for business
freedom to create distinctive designs
manipulated, cut and worked.
and is changing the way in which
customers’ shop for cars.
that define spaces.
Designer Elliot, who has previously
worked with other James Latham
To find out more about this and
agency in London was commissioned
materials, said: “Choosing HI-MACS®
James Latham's full range of
by Hyundai and Rockar to create
was an easy decision as it suits the
products please visit
a dealership like no other. The
application perfectly. Something like
www.lathamtimber.co.uk,
Rockar dealership moves away from
laminate would be very easy to fit
email [email protected] or
traditional car sales with the absence
but may not have the long-wearing
call 0116 257 3415
of sales representatives.
properties that solid surface offers. On
Customers are instead greeted with
tiles would be durable but too costly
light open spaces and interactive
and time consuming.
Elliot Mitchell of Dalziel and Pow design
the other hand, a material like ceramic
touch screen table-tops which are full
of car specifications. HI-MACS® was
Having worked with James Latham
selected for its elegance, functionality,
before, I knew the build would be
technology and creative flexibility.
getting a high quality product and
therefore a high quality finish.”