Feature
BURBERRY
“Mr. Burberry is our most significant men’s
fragrance to date. Inspired by the iconic
Burberry trench coat and by London, a city
of great contrasts and contradictions. It is
traditional yet irreverent, elegant without
being pristine. It perfectly encapsulates a
mood and an attitude that today’s Burberry
man will recognise as his own.”
Christopher Bailey, Chief Creative and Chief
Executive Officer, Burberry
Mr. Burberry was created
by Chief Creative and
Chief Executive Officer
Christopher Bailey,
working in collaboration
with renowned perfumer
Francis Kurkdjian.
A grooming line and
a collection of readyto-wear pieces and
accessories will be
released as part of the launch.
Introducing Mr. Burberry – the new fragrance for men.
Inspired by Burberry’s iconic black trench coat and by London.
The Mr. Burberry fragrance captures the essence of London, a city of
great contrasts and contradictions – traditional yet irreverent, elegant
without being pristine. The Mr. Burberry bottle is inspired by the black
trench coat and its signature design details.
Together, the fragrance and the bottle combine to encapsulate Mr.
Burberry: the man and the world he lives in.
The Mr. Burberry campaign was shot in London by Oscar® and Turner
Prize-winning British director Steve McQueen in his first commercial
film, and features British actor and musician Josh Whitehouse and
British model and actress Amber Anderson. The soundtrack was
created by British singer-songwriter Benjamin Clementine.
https://www.burberry.com/
Burberry launches new fragrance Mr. Burberry with a campaign by
Oscar® and Turner Prize-Winner Steve McQueen