DRAG N
SLAYERS
Fresh from Dragons’ Den, we talk
to Steve Noyes & Duncan Summers
about the Worlds’ only covered
recessed tv point.
Why you decided to go on
Dragons Den?
After a year of trading, Sync-box
was growing quickly. We had
sold 5,000 units worldwide with
large enquiries coming through
from major developers. We
had designed and prototyped
other products to run with the
Sync-box product range and
realised we required funding
to take Sync-box to the next
level. Having approached
various investment channels,
it was proving to be a long and
painful process. We considered
applying to Dragons Den
for investment as we were
confident of the product and
thought, it can’t be anymore
long-winded or painful than
the other avenues of investment
we had tried!
Tell us about your experience
in the Den
To our surprise we were called
by the BBC and invited to the
London Television Studios
for a screen test. This was
a few months after the initial
application, so as you can
imagine, it was a shock when
the BBC called. The screen test
was a brilliant experience! The
BBC were just fantastic. The
actual day of filming Dragon’s
Den was amazing. The format
has changed this year as we
were interviewed before and
after we went into the Den.
Despite, the hard time we
received from the male Dragons,
Peter Jones was a true gent.
He congratulated us afterwards
and had a nice chat with us.
It’s a day we will never forget!
How has the industry
responded?
Since appearing in the Den,
the phone and email enquiries
have exploded. We have
received multiple calls from
various distributors, worldwide. We are talking to a large
distributor, based in Dubai
whom approached us after
seeing the show. This is with
regard to supplying Sync-box
to three brand new Trump
Hotels in India and one in Dubai!
The AV industry’s reaction has
also been fantastic. We have
received so many kind words
and congratulation messages!
What does Sync-box hold
for the future?
Initially we are looking to grow
the Sync-box product range.
This includes a dry wall version
(for plaster board walls) and
high end metal cover plates for
the multimillion £ complexes.
It is our intention to grow the
business by gaining a large
presence in the US as well as
EMEA. We also have other
product solution ideas which
we would like to take to market.
What did
Dragons’ Den
Deborah Meaden
see?
“For me to invest,
I have to understand
why anyone would
want to buy a product
or service and at
the price it can be
produced for. Having
been through a major
refurbishment recently,
I could see exactly why
the Sync-box would
have been a real asse t
in terms of saving time
and looking good.”
sync--box.com
@ syncbox
+44 (0)1622 688551