The Art of Design Issue 19 2016 | Page 63

A new show, British Collection, will Fresh Visual Identity from site-specific installations and new showcase some of the UK’s most exciting For 2016 London designers Studio launches, to workshops and thought- home- grown talent within the barrel- Parallel have created a new visual provoking debates across a huge range roofed Crypt of St James’s Church. identity for this year’s festival. The of venues. Each will enhance the well- established campaign, ‘Covered’, plays to the strength CDW exhibitions; Detail at the Order and variety within Clerkenwell Design of St John and pavilion on St John’s Week, through five thematic images from Square and Platform at the unique furniture and lighting, design talent, to underground space House of Detention. materials and architecture, all unified Long-time collaborators Icon Magazine with the festival’s signature colour, will again stage Icon’s House of Culture magenta. exhibition at another iconic Clerkenwell William Knight, Show Director, Clerkenwell Design Week, said; ‘The expansion of Clerkenwell Design Week‘s exhibition programme to eight major locations is a sign of how dynamic the creative industries are in this area, and a testament to the successes of Paul Fox, Creative Director of Studio previous years’ shows. We have new Parallel, said; ‘We feel that it’s the right exhibitions, a new masterplan and a new Underpinning Clerkenwell Design time for a change in design direction. We visual identity. But it is the energy and Week, the area’s multitude of design-led worked to achieve the right balance to sense of community among architects showrooms is a vital part of this unique add a new visual narrative, and still make and designers here that inspires us, and event. For the first time Brewhouse Yard it instantly recognisable as Clerkenwell helps make the festival so unique in off St John Street will act as a gateway Design Week to the audience.’ Set London.’ Festival events take place across to the showrooms, many of which are designer Kei Yoshino and photographer Clerkenwell, and registration is free. clustered close by. In addition, the Lydia Whitmore collaborated to bring Goldsmith’s Centre on Britton Street will the themes to life. destination; Fabric. also join the festival as a key destination Clerkenwell Design Week Tuesday 24 – Thursday 26 May 2015 for live content with fresh programming Clerkenwell Design Week 2016 will Free to register via and activity throughout CDW. celebrate the extraordinary creativity www.clerkenwelldesignweek.com of the area with hundreds of events,