In the context of Design Miami/,
of which it has been the exclusive
champagne sponsor since 2012,
Maison Perrier-Jouët is celebrating its
long-standing ties with the world of
art and creation. Among the exciting
initiatives marking the luxury
champagne house’s presence in
Miami this year are L’Eden by PerrierJouët, an exclusive event at Faena
Hotel opened speci cally during
Design Miami week, the unveiling of
its latest Art piece designed by maker
Ritsue Mishima at Design Miami/
2015, and a one-of-its-kind pop-up
space at Miami International Airport.
To start the celebrations, Maison
Perrier-Jouët last night inaugurated
L’Eden by Perrier-Jouët with a
dazzling party for 200 guests,
featuring a stunning performance by
singer Andra Day, one of the most
exciting one-to-watch American
singer. L’Eden by Perrier-Jouët will
also become the Miami base of
famous Parisian nightclub Raspoutine
for 2 nights.
Inspired by the power of nature to
transform the urban landscape into a
unique and enchanting world apart,
L’Eden by Perrier-Jouët is a preview
of an original concept destined for
cities around the globe. It is named
after Perrier-Jouët’s mysterious
Eden cellar in Epernay, where the
House’s rarest and most prestigious
champagnes are kept, and to which
the Cellar Master possesses the only
set of keys.
Guests arriving at L’Eden by
Perrier-Jouët were welcomed into
the exclusive penthouse suite,
transformed for the occasion by
luxuriant vegetation, which combined
with avant-garde lighting and design
to create a captivating immersive
experience. Among the space’s
spectacular installations were a living
green photo booth, an organic bar
with indigenous Miami orals, and
an enchanted tree, the brainchild of
London-based designer Tord Boontje.
L’Eden by Perrier-Jouët is scheduled
to remain open throughout the
duration of Design Miami/ 2015, with
its extravagant natural installations
mysteriously transforming from
day to night to offer visitors distinct
ambiances and unique experiences.
L’Eden by Perrier-Jouët is the latest
and boldest manifestation of the
House’s historic mission to bring
beauty to utility and poetry to
everyday life. Founded in 1811,
Maison Perrier-Jouët has a long
and proud legacy of associations
with art and nature. These include
its commissioning in 1902 of the
Art Nouveau master Emile Gallé
to design the white anemone motif
which decorates its iconic Cuvée Belle
Epoque champagne bottle.
Perrier-Jouët’s most recent creative
collaboration, with Japanese artist
Ritsue Mishima, is being unveiled at
Design Miami/ 2015. Her experiential
installation
in Murano glass, entitled All’ombra
della luce (In the shadow of light),
was partly inspired by the garden of
Perrier-Jouët’s historic Maison Belle
Epoque in Epernay.
Perrier-Jouët believes the role of
nature is very important with its
almost mystical power to conjure a
sense of beauty and wonderment – an
enchantment experienced by all who
stepped inside L’Eden by PerrierJouët.
Coinciding with its presence at
Design Miami/, Maison PerrierJouët is also opening an enchanted
pop-up space within the Travel Retail
department of Miami International
Airport.
www.perrierjouet.com
Please drink responsibly
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