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Natural History Museum
Hosts London Fashion
Week Collection
Global press, photographers, buyers
and VIPS flocked to the Natural History
Museum this week to preview British
fashion designer Antonio Berardiís S/S16
womenís collection.
Organised by OBO London, 350 guests
sat in the venueís contemporary Darwin
Centre, whilst the Spirit Collection of
the Darwin Centre was transformed into
a backstage dressing, hair and make-up
area.
Accredited production company White
Light were in charge of all sound and
lighting for the show and began setting
up the night before from 6pm until 11pm.
The team then returned early on Monday
morning to complete the final touches to
the space for the live show.
Simon Kershaw, head of events and
catering at the Natural History Museum,
added: ìThe event requires a very slick
production and demands a quick set up
and de-rig to fit outside of the Museumís
opening hours of 10am to 6pm.
ìThe Natural History Museum is no
stranger to hosting London Fashion
Week having been the central location
for the shows in 2009 before it moved
to Somerset House. The Darwin Centre
is a unique venue space and lends itself
perfectly to this event.
www.londonfashionweek.co.uk