109
Future
of Sound
The
Bang & Olufsen celebrates the first 90 years with the most
innovative loudspeaker to date BeoLab 90 is a state-of-the-art
loudspeaker for the uncompromising sound enthusiast.
The intelligent landmark loudspeaker
from Bang & Olufsen delivers an
ultimate sound experience no matter the
circumstances. Copenhagen, October
6th , 2015 BeoLab 90 is a celebration of
Bang & Olufsen’s innovative heritage and
timeless design philosophy in the year of
the company’s 90th anniversary.
close to the speaker or even in front of
it to get an excellent sound experience,”
says CEO Tue Mantoni. Control the
width and the direction of the sound
BeoLab 90 offers unique Beam Width
Control, which enables you to change the
width of the sound beam to suit different
listening situations.
The highly sophisticated loudspeaker
contains a multitude of technologies.
It is a perfect mix of world-class design
and acoustics in, what may well be,
PRESS RELEASE 2/3 the most complete
and powerful digital loudspeaker ever
designed for use in the home. BeoLab
90 is fitted with Bang & Olufsen’s new
Active Room Compensation technology,
which makes up for the impact of your
room, your furniture, the placement of
the loudspeakers and the location of the
listening position.
You can easily change the listening
experience from a dedicated sweet spot
to a party all-over the room setting, just
by the touch of a button. When family
and friends are gathered for a film
experience, the wide sound setting will
provide a great cinematic experience.
BeoLab 90 delivers perfect sound exactly
where you want it. With loudspeaker
drivers placed in various directions, you
can use the Beam Direction Control
to steer the sound radiation to your
listening location.
By this, it is able to stage the sound so
superbly you can hear precisely where
the individual band members or the
actors in your favourite movie are placed.
“BeoLab 90 is the future of sound. This
intelligent loudspeaker measures the
acoustical effects of its surroundings and
directs superb sound to your favourite
listening position. You do not have to be
With these groundbreaking technologies,
Bang & Olufsen has created a sound
experience like no one else. A landmark
loudspeaker for the future BeoLab 90
has a unique and impressive appearance
with no apparent visual front, which
substantiates the all-embracing acoustic
performance of the loudspeaker. The
360º-design is based on a complex
aluminium cabinet totalling more than 65
kg of aluminium, so the structure is rock
solid.
The black fabric covers hover like
sails in front of the speakers, and the
curved wooden base lifts up the large
structure from the floor, allowing the
loudspeaker to fit in with the interior
design anywhere in your home. “BeoLab
90 is our most complete loudspeaker
to date. It is a committed investment in
excellent craftsmanship, ideal materials
and superior technology.
Future Bang & Olufsen products will
benefit from the innovation PRESS
RELEASE 3/3 and know-how gained from
the development of BeoLab 90 – and
our customers will savour in perfect
sound from the ultimate loudspeaker
for their home,” says Bang & Olufsen
CEO, Tue Mantoni. BeoLab 90 can be
experienced in selected Bang & Olufsen
stores as of November 17th, 2015 – the
90th anniversary of Bang & Olufsen. The
recommended price of BeoLab 90 is DKK
249.995/€34.995/$38.995 /£26.995 per
unit with first deliveries expected end of
year.