The Art of Design Issue 16 2015 | Page 99

Opposite page from top: NAVE DE VERO - VENICE, ITALY LULU SILICON OASIS - DUBAI, UAE This page from top: LULU MALL - CALICUT, INDIA MOROCCO MALL - CASABLANCA MALL OF GUADALAJARA - MEXICO The desire to create and deliver something that is truly iconic and custom-made, whilst respecting its surroundings, is a common goal shared by the firm’s team of architects and designers. The team strives to bring culture and individuality into their designs, in order to create a destination where people will come not only to shop, but to spend the day. The spaces are designed with the end-users in mind, and whilst the location is important, the firm focuses on the ‘Emotion’, the ‘Experience’ and the ‘Engagement’ of the future users. The firm is able to apply local knowledge and understanding to their international portfolio, as well as break down various cultural and language barriers, and this is down to the multinational workforce, who come from nearly every corner of the globe. DESIGN INTERNATIONAL w w w. d e s i g n i n t e r n a t i o n a l . c o m