The Art of Design Issue 16 2015 | Page 156

TAG H e u er C A R R E R A C a li b re H eu e r 0 1 The B a ckb o n e O f Th e N ew C o lle c t i o n New case, new construction, new design and new calibre. Presenting the TAG Heuer Carrera - Heuer 01. A Manufacture chronograph symbolically christened the Heuer 01 in honour of the founder, Edouard Heuer. 01 because it represents the markedly horological development of the calibre 1887, on which the backbone of the new collection will be based. Its supremely clean new design reveals the chronograph controls and the openworked date disc on the dial side. On the case-back, its red column wheel - a bold visual anchor - the skeleton chronograph bridge and the black weight also draw the eye into the mechanism. The subject of continuous improvement and optimisation over five years, it has attained a very high level of quality while its production costs have been carefully managed, making it the only 100% Manufacture Chronograph available for less than CHF 5000. It features a new generation TAG Heuer case. Made from steel for greater shock resistance, it is constructed differently, no longer the single piece traditionally used by TAG Heuer, but modular with 12 different components. This design opens up a huge range of possibilities, with an infinite combination of materials, colours, treatments and finishes. The piece is completed by a strap in perforated black rubber for a stylish, sporty look highly characteristic of TAG Heuer, yet with a renewed style thanks to its interplay of transparency and depth effects on both sides. Finally, the Carrera Heuer 01 symbolises the continuity in investment and creativity made by TAG Heuer, which has been an avant-garde brand (Swiss Avant-Garde since 1860) since it was founded in 1860, and sincerely wishes to remain so. An investment of our strengths and resources to ensure we remain avant-garde in our spirit, culture and philosophy. Technical Details Reference Red column wheel, new skeleton weight and chronograph bridge 50-hour power reserve CAR2A1Z.FT6044 Dial Case Diameter 45 mm. Made from steel, modular thanks to its 12 different components (lugs, case middle, bezel, case back, crown and its moulding, push-buttons, gasket between the middle and the bezel and the upper and lower sapphire crystals) Bezel anthracite with a tachymeter scale Steel crown with overmoulded rubber, upper and lower anti-reflective sapphire crystals Black skeleton with 3 counters: Chronograph minute counter at 12 o’clock Chronograph hour counter at 6 o’clock and small counter at 9 o’clock for the current seconds Rhodium-plated indices with red dot detail and white and red Super LuminovaTM; rhodiumplated hands, polished or satin-finished Movement Water resistance TAG Heuer Calibre HEUER 01, Manufacture movement Automatic chronograph with date Visible skeleton date disc with window with red surround at 3 o’clock Red chronograph hands Strap 100 metres Perforated rubber with deployant buckle and safety push-buttons www.tagheuer.co.uk