The Art of Beauty and Well-being Issue 11 2016 | Page 36

Wet Brush Pro
Superior to the average detangling tool,
Wet Brush® has become the beauty and
grooming essential to ensure a quick, easy
and fun hair care routine around the world.
Wet Brush® was founded in the US in 2005
and has since become a household name
among millions of professional hairstylists
and their clients around the world. The
Wet Brush® glides through hair effortlessly,
eliminating all breakage and pain that used
to be associated with brushing your hair.
This is credited to the brush’s IntelliFlex®
bristles, which are firm enough to comb
through knots, yet flexible enough to be
gentle on the scalp. The bristles are super
thin, strong and flexible so that they don’t
damage hair. The SofTips® on the very
top of the bristles are designed to protect

36 the art of beauty & well-being

and massage the scalp, which stimulates
circulation. This enables protective and
pain-free detangling for every type of hair.
Because of Wet Brush®, hairstylists have
finally found an easier way to untangle
and manage their client’s hair. In order to
stay relevant, Wet Brush® is constantly
launching new and trendy colors and prints.
The brand has expanded their product
range to include combs, clips and soon
a blow dryer - all of which offer salon
professionals beauty tools that promise
quality and innovation to provide beautiful
and professional results.
Wet Brush’s® newest and most elite
product line is EPIC Professional. This

assortment of products is exclusive to
salons, offering every salon professional the
ultimate tools for all of their needs. The line
is launching with four products – a Deluxe
Detangler, which is a superior detangling
brush with a new, more comfortable design;
a sleek Extension Brush, crafted especially
for extensions; a vented Quick Dry Brush
for faster and more efficient drying; and a
Blowout Brush designed to give the most
sleek and beautiful blowout.
EPIC isn’t just a name – it’s an acronym for
the line’s key attributes: Elite, Professional,
Inspired, and Creative. Every product in B