The Art of Beauty and Well-being Issue 11 2016 | Page 30

The Modern Spa

In recent years the beauty industry has

treatment, with amazing results, which will

of expectation will be ahead of the game,

witnessed the blending of the spa sector

leave them feeling not only relaxed and

provided it can be done in a way that befits

with that of healthcare, to arrive at the

rested, but with the satisfaction of seeing

the spa concept.

current model of Wellness incorporating

visible improvements to face and body:

the two. The modern spa offers treatments

an experience they probably don’t usually

On a more commercial note, non-invasive

that make more of a difference to the lives

receive at a spa and which will give you an

results driven treatments, such that

of clients, than beauty treatments alone

advantage over competitors.

SkinFirst are advocating, are more profitable
than many of the other spa treatments

could ever do.
Not all aesthetic treatments will suit all

available. Also multiple treatments are

The word ‘spa’ conjures up images of long

types of spa. The majority of spas would not

usually recommended (although one

days filled with mud baths and meditation

wish to compromise on their core ethos by

off treatments are also beneficial), thus

classes, exquisitely prepared spa cuisine,

introducing something that fell outside of

compounding the returns and increasing the

and fragrant eucalyptus groves. Although

the remit of wellbeing, natural, holistic and

occupancy rates.

we all like to indulge and feel pampered and

relaxing. SkinFirst understand this, and our

crave for those days where the world is a

strapline is ‘the gentler way to hold back

By offering something different to other

calmer place, today’s spas can also offer new

time’.

spas and salons then clients are attracted
into your business that perhaps otherwise

and innovative treatments that can blend
perfectly without losing their identity, whilst

There are a number of reasons why spas

would not have travelled to you, or who

simultaneously broadening their captive

should be re-considering their treatment

would not have considered your other

audience to generate additional revenue.

offerings, and many progressive spa and

offerings. Aside of the income that can be

hotel groups have already recognized this.

generated from attracting new clientele,

Spas have of course been increasingly

usually those looking for results driven

broadening their repertoire of offerings,

Primarily, we live in a world which is

aesthetic treatments are prepared to pay a

but predominantly in relation to the areas

changing rapidly, and where consumers

little more, so they are particularly valuable

of exercise, mental wellbeing, and nutrition.

are highly knowledgeable (as a result of

customers, and the resultant opportunities

They have not so rapidly embraced the

electronic communications and media),

to cross-sell products and other treatments

concept of offering aesthetic treatments, as

compared to their counterparts even

are significant.

these have traditionally been seen to be at

a decade ago. So there is an increasing

odds with the spa environment. However,

element of consumer assessment, in terms

The danger of not offering up to date,

the non-invasive aesthetics industry has

of how the treatments being offered sit

more visibly beneficial and long lasting

progressed dramatically in recent years, and

within those that are potentially available,

treatments as demand is dictating, is that

is now able to offer treatments which sit

in relation to the benefits that will ensue.

your clients will go elsewhere to receive

perfectly alongside the most escapist and

Alongside this there is a hugely pervasive

these treatments, and you could experience

enjoyable spa menu (and indeed compete

influence which is subliminal as well as

a migration of existing customers, to your

in terms of the relaxation experience).

overt, indicating that we should all be

competitors.

Your client can receive an aesthetic

looking as youthful as we can for our age.
Spas that can fulfil on both of these aspects

30 the art of beauty & well-being

www.skinfirst.co.uk