The Art of Beauty and Well-being Issue 11 2016 | Page 28

L’oréal Debuts First-Ever Stretchable Electronic UV Monitor At The

2016 Consumer Electronics Show
Beauty Giant’s Dermatological Skincare

exposure the wearer has received. The My

with UV protection with MC10’s strong

Brand, La Roche-Posay, Helps Consumers

UV Patch mobile app will be available on

technological capabilities in physiological

Measure Their Individual UV Exposure.

both iOS and Android, incorporating Near

sensing and pattern recognition algorithms

Field Communications (NFC)-enabled

to measure skin changes over time, and

Today at the Consumer Electronics Show,

technology into the patch-scanning process

PCH’s 20-year experience in product

L’Oréal unveiled My UV Patch, the first-

for Android. My UV Patch is expected to be

development, manufacturing and supply

ever stretchable skin sensor designed to

made available to consumers later this year.

chain.

educate themselves about sun protection.

“Connected technologies have the potential

"With My UV Patch, L'Oréal is taking the

The new technology arrives at a time when

to completely disrupt how we monitor the

lead in developing the next generation of

sun exposure has become a major health

skin’s exposure to various external factors,

smart skincare technology powered by

issue, with 90% of nonmelanoma skin

including UV,” says Guive Balooch, Global

MC10's unique, stretchable electronics

cancers being associated with exposure

Vice President of L’Oréal’s Technology

platform, that truly addresses a consumer

to ultraviolet (UV) radiation from sun* in

Incubator. “Previous technologies could

need," said Scott Pomerantz, CEO of

addition to attributing to skin pigmentation

only tell users the amount of potential sun

MC10. "This partnership with L'Oréal

and photoaging.

exposure they were receiving per hour

marks an exciting new milestone for MC10

monitor UV exposure and help consumers

while wearing a rigid, non-stretchable

and underscores the intersection of tech

To address these growing concerns, L’Oréal

device. The key was to design a sensor

and beauty and the boundless potential

Group’s leading dermatological skincare

that was thin, comfortable and virtually

of connected devices within the beauty

brand, La Roche-Posay, is introducing a

weightless so people would actually want

market."

first-of-its kind stretchable electronic,

to wear it. We’re excited to be the first

My UV Patch. The patch is a transparent

beauty company entering the stretchable

adhesive that, unlike the rigid wearables

electronics field and to explore the many

currently on the market, stretches and

potential applications for this technology

adheres directly to any area of skin that

within our industry and beyond.”

consumers want to monitor. Measuring

*Source: Skin Cancer Foundation 2015
“Together with La Roche-Posay
dermatologists like myself, we share a
mission to help increase sun safe behavior,”

approximately one square inch in area and

My UV Patch was developed by L’Oréal’s

added Alysa Herman, MD. “La Roche-Posay

50 micrometers thick - half the thickness

U.S.-based Technology Incubator, a business

recently commissioned a global study in 23

of an average strand o