Taking time to think about and outline your business values , both core and aspirational , can be an affirming and powerful exercise , whether it ’ s just for yourself or something you share more widely . Having a strong sense of what you stand for , and where your boundaries lie , can help when faced with difficult decisions or tricky client situations .
you know of say all the right things but then do the opposite ? These words are only as good as the actions behind them , so make sure you revisit your values often and really ask yourself whether your business is embodying them . For some , popping them up on a wall at home or creating a mission and values page on their website is a good reminder and helps to provide external accountability .
And don ’ t forget to congratulate yourself that not only do you run your own business , but you also care about the impact it has on the world .
Veronica Boutelle , M . A ., CTC is author of How To Run a Dog Business : Putting Your Career Where Your Heart Is , and cofounder of dogbiz , whose business is to help yours succeed . Learn all the ways dogbiz can support your success at www . dogbizsuccess . com . While there , join the THRIVE ! waitlist to be first in line when membership opens this fall .
The APDT Chronicle of the Dog | Winter 2022 33