The APDT Chronicle of the Dog Spring 2022 | Page 9

2022 APDT Strategic Plan

MISSION : APDT is the leading voice for dog trainers and the dog training industry . VISION : To educate and professionalize the dog training industry , and the behavior consultant community .
GOAL 1 : Provide Value to Our Members
Increase the value of APDT membership to retain members and attract new members .
1 .
Develop highest priority items to draw and increase membership and retain current members .
2 .
Deliver on those highest priority member needs .
3 .
Promote LIMA Trainer search through marketing .
4 .
Create a new feel and look in our marketing , branding , and website .
5 .
Improve communication with our members to ask what we can do for them .
GOAL 2 : Advocate for Our Members and the Profession
Serve as the most trusted and influential advocate for our members and the dog training and behavior consulting industry .
1 .
Work with CCPDT and other partners to pass licensing legislation .
2 .
Promote sample legislative packet for licensing of dog trainers and behavior consultants .
3 .
Continue to analyze the dog training industry , including research on the number of dog trainers in
the country .
GOAL 3 : Educate and Develop Our Members ’ Competency
Provide premier education and professional development tools based specifically on the needs of our members and the industry .
1 .
Develop more member-oriented and business-related educational offerings .
2 .
Continue to educate our members on LIMA .
3 .
Set a path on how to become a dog trainer for new trainers and members .
4 .
Differentiate the APDT conference from other industry conferences .
5 .
Reassess all conference technologies .
GOAL 4 : Conduct a Thorough Assessment of Our Organization and the Industry
Conduct a deep-dive assessment of our organization and the profession .
1 .
Board Liaison ’ s will review and revise the committee charters with respect to the Strategic Plan .
2 .
Analyze the effectiveness of the Board , staff and available resources .
3 .
Streamline association priorities .
4 .
Gear the organization towards attraction and retention of new members .
APDT . COM
The APDT Chronicle of the Dog | Spring 2022
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