Moschino x Disaronno
For the launch of a new Disaronno bottle designed by Moschino, we were asked to create a complete concept. This concept had to include an activation with vintage Moschino items. We also designed the invitations and the givaway T-shirt.
The launch had a 90's Italo Disco vibe, with a modern twist. The crowd was welcomed by our doorhost Gia Bab, who got the party started at the door.
Every guest got a number at the door which entered them in a game of bingo. The prizes were vintage Moschino items.
Our photographer Sheeza Hoo would call out a number every half hour. The winner could select one of the items, worn by a group of Sweethearts that was amongst the crowd all night. That Sweetheart would then take of that piece of clothing and hand it to the lucky winner.
All the vintage items were found by us online.
The Amazing Agency DJ's took care of the music. The Sweetbeats opened the night with some classic Italo Disco. They were followed by Valentijn, who made her way to the 90's. Bonne Reijn closed the evening with an eclectic mix of 90's house.
During the DJ sets there were Sweethearts performing in custom made outfits.