The Alexis Agency Strategic Communications Portfolio I | Page 6

:: CAS E ST U D I E S ::

John’s Island Club
John’s Island Club, a premier private club in the
prestigious John’s Island residential community
on Vero Beach’s barrier island, hired us to
develop an internal membership program aimed
at current club members.

beach and water sports, club activities, and
health and fitness. Members were encouraged
to share the package with friends, potentially
attracting new candidates for membership. Our
award-winning video brought the John’s Island
Club story to life and completed the “Great to be
here” campaign.

CHALLENGE :: How do you tap into the pride of

RESULTS :: “Since the very first brochure/video

mailed, our campaign has been enthusiastically
received by members. The desired cumulative
effect was achieved: well-qualified membership
applications more than doubled within the first
season.”

club members, turning them into ambassadors
for John’s Island Club that ultimately help recruit
new members from their circle of friends?

SOLUTION :: Instead of a traditional set of

brochures, we told “the John’s Island Club story”
in a series of six uniquely designed pieces,
each concentrating on one aspect of the club’s
offerings, including community, dining, golf,

— France Tanguay Kenyon, Co-Chair/John’s Island
Club Membership Committee.

:: T H E A L E X I SAG E N CY.C O M ::

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