The Alexis Agency Strategic Communications Portfolio I | страница 3

:: CAS E ST U D I E S ::

Embry-Riddle Aeronautical
University - Worldwide

SOLUTION :: We utilized traditional, digital and

grassroots measures. Our recommended,
integrated marketing approach focused the
majority of efforts to online recruitment to identify
qualified candidates for the one-year graduate
program. All leads generated, whether on- or
offline, were filtered into ERAU’s customized
CMS.

Embry-Riddle Aeronautical University Worldwide, the world’s largest, fully accredited
university specializing in aviation and
aerospace, offers more than 30 undergraduate
and graduate degree programs. Embry-Riddle
educates students at two residential campuses,
through the Worldwide Campus (ERAU-W) at
more than 150 locations in the United States,
Europe, Asia, Canada, and the Middle East, and
through online learning.

RESULTS :: The University went from zero

enrolled applicants to a full cohort of qualified,
enrolled students that launched right on
schedule – and with enough additional qualified
applicants in queue for the next cohort. With
an estimated 1,300 professionals meeting the
degree admission requirements in our target
market, we acquired 1.3% of the market for
the inaugural program within the six-month
campaign, ultimately exceeding our client’s
enrollment goals.

CHALLENGE :: With a six-month window,

recruit qualified students for our client’s
new MSE program in Huntsville, AL, where
another traditional university with strong name
recognition was launching a MSE program
simultaneously.

earn a Master Of
sYsteMs engineering.
WHat: An information session where
interested candidates will have an
opportunity to ask the experts about the
new program and gain valuable insight into
the benefits of earning a Master of Systems
Engineering right here in Huntsville from
Embry-Riddle Aeronautical University —
Worldwide.
WHen: Thursday, August 18
5:30 – 6:30 pm Cocktails & Hors d’oeuvres
6:30 – 7:30 pm Information Session

In a town full of

engineers,

WHere: Monaco Theater,
Bridge Street Town Centre

how can YOU
stand OUt?

WHY: Because Systems Engineering has
been ranked by CNNMoney.com as the
“Best Job in America”.*
WHO: Any Huntsville engineer who would
like to stand out from their competition and
secure a solid future.

256.876.9763

HuntsvilleMSE.com
* http://money.cnn.com/magazines/moneymag/bestjobs/2009/

:: T H E A L E X I SAG E N CY.C O M ::

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