THE AFRICAN BUSINESS FORTUNE MAGAZINE ISSUE #006 The African Business Fortune Magazine | Page 33

THE AFRICAN BUSINESS FORTUNE - TELEPHONY

Huawei targets FoneXpress to boost customer base in Kenya

By Monica Muema

H

uawei Technologies has signed
a partnership deal with leading
mobile phones retailer FoneExpress in a retail expansion plan aimed at
increasing its coverage and market share
in the local market.
The deal is part of a wider plan that will
see the devices giant expand its retail and
reseller businesses to cover the whole
country.
Speaking during the signing of the partnership deal, General Manager, Huawei
Devices Kenya Mark Hemaobin said the
deal will enable the company to reach out
to middle level and premium customers
hence boost the market share across over
100 shops countrywide.
Huawei is keen to providing quality
and affordable smartphones to as many
Kenyans as possible. For us to meet our
business goals and also increase our lo-

cal smartphone market share from the
current 13 to over 25 percent this year,
partnerships like this will be key for
us,” he said.
As part of the deal, Huawei devices
will be selling in all FoneExpress in Nakumatt, as well as Tuscom in Tuskys,
Naivakom in Naivas, and PhoneLink in
Major shopping malls and retail outlets
across the country.
FoneXpress Service Director, Brenda
Okwiri said the partnership will enable the company to bring Huawei devices to its customers in the region, as
yet another choice in the company’s
portfolio of International Brands in a
vibrant mobile device industry.
She said. “This initiative is part of
our commitment to offer customers a
wider variety of original smartphone
brands, and serves as an endorsement

of the Huawei brand and product range.
We will work closely with the Huawei
team to offer our customers’ valuefor-money and essential after-sales
support that will also be mirrored on
the back-end as a dedicated newly appointed Authorized Service Centre.”
Currently, Huawei Device Kenya is
selling devices through business to
business partners like Safaricom, Airtel and Orange. The firm also opened a
new flagship shop at Garden City Mall
and will be looking to set up additional
shops in key towns in Kenya this year.
The new business strategy will also
see company sign up more resellers
and retail partners throughout the
country as the firm looks to ensure that
Huawei devices are readily available to
existing and potential customers.

THE AFRICAN BUSINESS FORTUNE MAY - JUNE 2016 33