TECHNOLOGY IN YOUR BUSINESS
Brand and brochure websites
Bespoke imagery One of the best ways to make your website stand out is with imagery that reflects something unique about your firm . If your business operates in a specific region , why not reflect that in your website imagery ? What could make people feel more at home with your business than seeing famous local landmarks reflected on your website ? Or what about professional pictures of your team ? We are programmed to spot faces , so good quality pictures of your team on your website can really draw the eye .
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• Local image packs available
• Bespoke imagery sourced on request
Lead generation
Landing pages Landing pages are built specifically to receive traffic from your campaigns and are proven to increase conversion rates . Imagery and messaging from your campaign feature on the page so visitors are reassured and ready to convert . The call to action , such as to download your guide to investing , features prominently and is easy to use . Also , since all your campaigns should lead to your landing page , it makes campaign success much easier to judge .
Landing page performance can also be improved by :
• including campaign banners on your other pages for visitors that come from other sources
• adding web chat to your landing page so visitors can ask questions and initiate engagement .
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• Template or bespoke landing pages available
• Add web chat for increased conversion
Customer interaction websites
Client portals Client portals don ’ t just aid communication , they also build client value . Each time they want a valuation or to sign a document , they ’ re interacting with your brand . And they don ’ t have to be difficult to implement . MyMarketing users benefit from a simple widget that adds their intelliflo Personal Finance Portal to their website . What could be easier ?
Live chat We ’ ve all used live chat by now , and it can be much more convenient , especially when you ’ re busy , than making a phone call . Having live chat on your site gives your clients options , and it doesn ’ t mean you have to be ‘ always on ’. If you ’ re offline , the client is told and their details are sent to you for follow-up . If you are online , then you ’ ve saved yourself a callback !
Self-service web widgets Build stickiness with your business by offering useful interactive tools for your website . Simple widgets like IHT or mortgage repayment calculators offer a quick way to answer their own questions and move nearer to making a purchase or asking for advice .
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• Add your iO PFP quickly and easily
• Choose from eight free client-friendly calculators
• Add digital tools from the likes of Mortgage Brain , Moneycorp and Wealthify
• Add web chat for increased interaction
• NEW ! Feefo integration – let your reviews drive traffic .
MyMarketing can always help
There are many tools available to make sure your website is fulfilling its brief . If you ’ re a MyMarketing customer and are not sure which tools you can access , just get in touch and ask ! And if you need more from your marketing , we also have a bespoke service . We can build you a website with all the adviser features you need and for a fraction of the cost of using a major web agency . We can even build and deliver your marketing campaigns for you !
Whatever you need , MyMarketing is here to help you succeed .
Upgrade with MyMarketing Get the right marketing tools for your business . Speak to our Adviser Services team today about getting the right tools for your website . t : 01484 439 100 e : adviserservices @ simplybiz . co . uk
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