ADVISER MATTERS
GENERATE AND CONVERT MORE LEADS ONLINE
USE THE SAME TOOLS THAT ONLINE RETAILERS USE TO GIVE FOCUS TO YOUR WEBSITE
Online retailers are the masters of the web , and they succeed because they are focussed . What ’ s the mission statement for your website ? Is it a showcase for your brand ? Is it for customer communications ? Or is it to generate leads ? Once you ’ ve decided on the purpose of your website , it ’ s easier to look at the tools that will help you to fulfil your goals .
Left : Local landmarks signpost a local business ; Right : Team imagery emphasises the personal touch .
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