INVESTMENTS - ADVERTORIAL
THE ONLY WAY IS UP ?
Jean-Paul Grenade , Head of Investment Specialist Sales Aviva
Aviva ’ s Jean-Paul Grenade discusses what rising inflation could mean for investors
For a few months now , inflation has been a concern for many investors and has now become headline news : Many households are feeling the pain of increased energy and food prices . But inflation ’ s not a new phenomenon , so what ’ s different this time and why are so many investors concerned about the current inflation issue ?
Inflation : silently stealing your purchasing power over time There are many examples that people use to describe inflation , whether it ’ s the cost of a favourite sweet and how that has risen , to the rise in house prices over time . I recently wrote an article which you may have seen in FT Adviser , where I relayed a story which really bought the real impact of inflation to life for me : Not long after I started in the investment management industry , I was talking to a client who told me a story that has stuck with me ever since . This lady worked at a bank and when she was born , her grandfather put £ 500 into a bank account , so that she could buy a new car when she was 18 . At the time £ 500 was enough to
30 | the adviser