The Adviser Issue 3 | Page 46

INVESTMENTS

BUILDING THE BRIDGE TO BETTER CLIENT OUTCOMES

The goal of the advice process is to deliver a solid financial plan that supports and meets your clients ’ expectations and goals . A comprehensive and documented centralised investment proposition ( CIP ) sits at the heart of your advice process and ensures you deliver consistent client outcomes that meet your clients ’ needs . In a recent article , our Head of Business Consultancy , Karl Dines , outlined the crucial role PROD plays in the methodology you employ within your CIP . It ensures you create a selection process you can replicate within your research tool of choice , bringing together your understanding and professionalism into one robust and repeatable process , thus saving you time , creating added efficiencies throughout your advice process , whilst ensuring you meet the regulator ’ s expectations . Essentially , it forms the building blocks to creating a logical and robust approach to your advice process . There are three essential elements to PROD :

1 . Client segmentation : segmenting your client bank based on your client circumstances .
2 . Identifying Relevant Financial Instruments ( RFIs ): making sense of all the instruments you have at your disposal to determine how you implement them in the best way to achieve your client ’ s agreed goals .
3 . Finding the best of breed within each RFI : using end-to-end financial planning software , like Centra , to filter against your criteria .
When defining your client bank , you must consider which investment approach best fits your client segmentation . The advice process is no longer a push marketplace ; instead , financial advisers drive the design of asset management solutions and not the other way around . The advice process pulls suppliers into the advice chain with solutions designed to fit within the CIP . Solutions that enable you to manage client outcomes , access sophisticated strategic asset allocations and risk profiles , deliver added risk control measures , are committed to enhanced governance and oversight , and offer consistent and transparent performance reporting , bring you one big step closer to delivering consistently better client outcomes . SimplyBiz has partnered with leading fund managers BMO Global Asset Management , EdenTree , Fidelity , HSBC Investment Management , Morgan Stanley Investment Management and Verbatim , to give you direct access to a range of growth and retirement income Risk Controlled investment solutions that offer you all the above and more . Risk Controlled solutions bring reliable and sustainable investment solutions into the supply chain of your advice process . They are a solid RFI designed to fit within your advice process and meet your client ’ s needs . There are many ways you can sort Risk Controlled solutions to determine which solution best meets your client ’ s needs ( using your methodology ), and Centra allows you to do that effectively whilst allowing you to maintain filters / panels / portfolios as you see fit ( all as part of your CIP ). Risk Controlled investment solutions access the SimplyBiz Investment Services ( SIS ) Strategic Asset Allocations ( SAA ) methodology powered by leading independent investment consultancy Hymans Robertson . Fund managers adopting a Risk Controlled approach to their investment solutions have choices and flexibility in implementing the SAA within their funds
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