INVESTMENTS
FOR ME , THE MOST VITAL PART OF ALL OF THIS IS THE PERSONAL FINANCE PORTAL ( PFP ) BECAUSE THAT ’ S THE PIECE THAT LINKS TO THE CLIENTS AND THAT ’ S WHERE THE FOCUS IS REALLY ON .
My clients have varied levels in their understanding and use of technology so really , for those who weren ’ t going to be early adopters , I wanted to help them over any hurdles and get them using it with ease and confidence as soon as possible . And , make sure they knew that they could still engage with me as their adviser .
How did you implement , for example , intelliflo office and the Personal Finance Portal , into your business and then , how was that used by your clients ? My clients were using the technology very much from the start , as I only joined SimplyBiz last year and we made the move to intelliflo office just before then . The support and assistance I received from intelliflo office was fantastic . The onboarding team was brilliant and helped us to understand the system and held our hand through the implementation . From there , it was a case of migrating all our clients across and then the reconciliation , of course , of renumeration and understanding the link through to providers . For me , the most vital part of all of this is the Personal Finance Portal ( PFP ) because that ’ s the piece that links to the clients and that ’ s where the focus is really on .
For me , I think testing the commitment of the client is also a great benefit of the PFP , as we all want to know that somebody that contacts us is serious about what they want to talk about . And so , getting them to engage by clicking on the link , completing documentation , the profile part of the PFP , is a great indicator of this .
How are your clients using the PFP ? For my individual clients , I don ’ t think you can introduce it en masse as I wouldn ’ t be able to keep up with the management of that . My approach has been to introduce it to new contacts and those at client review stage , or those I ’ m doing a new piece of business for . I like to introduce it fully over a video call before I send an email , which I ’ ve tweaked several times now to get the best results , and this details exactly what they need to do next . There ’ s also a handy video introduction to the PFP , which I share , and encourages everyone to sign up . I then keep a record of who ’ s been introduced , who ’ s signed up , going into detail on what they ’ ve adopted , for example the messenger system , uploading documents or completing their profile . For me , the ‘ Your Profile ’ section is the master of the whole process . That ’ s my fact find now , and it ’ s proved vital at a time when
Can you just tell me a bit about how intelliflo office ’ s PFP and Centra now work together to power your advice process ? Yes , the joining together of intelliflo office and Centra is fantastic for me . I no longer have to sit and fill in a paper questionnaire and risk profile questionnaire . I can now seamlessly link through from intelliflo office to Centra . My preferred route is to generate these as links for the risk profile questionnaires . I then send an email out to my clients , containing explicit instructions . They click on the links one by one , complete the risk profile questionnaires , and their answers all feed back straight through into my system , which is absolutely brilliant , and it naturally leads to a conversation about the risk profile . Certainly , that ’ s not risk profiling per se . This is a step in the process and after they ’ ve completed the questionnaire , it means the conversation with the client focuses on :
• the identified risks
• their capacity for loss
• their understanding of investments , and
• their past experience .
And all of that is a great conversation piece , which , of course , now can be done through Glia as well . From there , it ’ s all recorded on to Centra , and again , fantastically , fed back through into intelliflo office .
Can you explain the advantages of being able to brand PFP , and what that means for you and your clients ? When they register , straight away they see my brand , my corporate colours – which are yellow and green – and can identify with my business if they ’ ve already been doing any research on my services .
42 | the adviser