The 6 Most Expensive Mistakes When Selling Commercial Property | Page 15

UNDERSTANDING
THE BUYER POOL
10% plus above buyer
search range
5-10% above buyer
search range
market value /
comparable sales
initial buyer
search range
}
emotional
buyer range
bargain hunters
The majority of buyers will commence their search in a price range
5-10% below what they eventually will pay for a new home. The
correct pricing and strong negotiations are critical to achieving an
exceptional sales price.
Marketing your property to the right group of buyers will help maximise
your final sale price.