FEATURE
Looks Are Still
Important to Women
connected to others.
Three out of five women say that
just the act of sharing their
experiences on social media makes
them feel good about themselves.
66% have received practical tips and
advice from tutorials on social
media, and 54% have used this
inspiration to create their own
unique style or look.
urban areas.
Rural women are more likely than
those in urban areas to describe
themselves as insecure (30%
versus 20%).
55% of women in rural areas say
they've experienced depression
versus 48% in urban areas.
Career advancement and
financial security are top
Sexual Orientation
and Self-Esteem
Although our priorities have
shifted over the decades, looks
are still important to women in
2017.
44% of women consider their
appearance a key part of their
identity—ranking higher than
being a mum, or their job,
religion, or heritage.
73% of women say being
beautiful helps women get ahead
at work, and 84% of women say
being beautiful gives them an
edge in life in general.
priorities, but obstacles
at work remain.
Non-heterosexual women in the
survey were twice as likely to
describe themselves as "unhappy,"
and 63% reported they have
struggled with depression.
Non-heterosexual are more than
twice as likely as straight women
to have received unwanted
sexually suggestive remarks or
negative comments online.
The Country Girl
Blues
56% of women believe they're
underpaid.
66% say men get more support
and opportunities to advance
than they do.
But 70% say their top priority in
life is to become financially
secure.
Using Social Media
to Empower and
The survey will also be
annualized, as Glamour and
L'Oréal Paris continue to
examine women's self-worth
and how it shifts over the
years.
Inform
Women love social media (35% of
women reported checking their
social media at least once an hour)
and say that it makes them feel
more informed, inspired, and
empowered:
74% of women believe social
media is a positive force in their
life, that it inspires and informs
them, and makes them feel
Women in rural areas are far less
likely to describe themselves as
beautiful: Only 28% did,
compared with 43% of women in
The "50 States of Women"
survey appears in Glamour's
September issue, on national
newsstands August 8.