the 2014 sleep report | Page 2

Sleep facts • In any one month Google will see 1.3 million searches for ‘Can’t Sleep’, 3 million searches for ‘Insomnia’ and 3.2 million searches for ‘Sleep’ • More than 30% of the population currently suffers from insomnia or another sleep disorder (Mental Health Foundation, November 2012) • Households with children are significantly more likely than those without children to report issues with falling and staying asleep (MINTEL OTC Sleep Aids 2014) THESE DAYS WE ALL CARE ABOUT FUNDAMENTAL things; like eating well, getting fresh air and exercise, learning how to relax and - most important of all - getting enough sleep. We know that these are the foundation of real and lasting beauty. The whole premise of This Works was founded on the power of plants and my belief that, if properly formulated, they can safely benefit us in many, many ways, whether and when we need energy, balance or calm. The secret of This Works formulations has been in the sourcing of high quality, therapeutic grade essential oils chosen for their potency and blended by experts, as well as the modern application of them. The Lavender, Vetivert and Wild Camomile blend that is the basis for all of our deep sleep range of products (including candles, bath soak, sleep balm, night oil and more) has become a runaway success in the form of our deep sleep pillow spray and has led to us creating more products to cocoon our customers Ingredients found in nature have unparalleled in at night time and to carrying out serious research into the ways we can help improve sleep patterns not only for adults but for children and babies too. We’ve now undertaken two independent clinical trials to prove the effectiveness of our pillow sprays. For our most recent study, respondents across all age ranges were overwhelmingly in favour of our new sleep plus pillow spray - even those with a history of medication for sleep related issues. Children who sleep well grow into adults who sleep well. This fact led to the launch of our baby sleep pillow spray in 2013 and we are now donating £1 from every sale (through thisworks.com) to strengthen our long-term partnership with the charity Kids Company. Launched this month, our new sleep plus pillow spray, is designed to lull you to sleep and then keep you asleep for longer using clever micro-encapsulation technology which releases the soporific scent whilst you sleep. Read more about the amazing results of our clinical trials over the page. • Severe sleep deprivation affects the body’s immune system in the same way as physical stress. (Eramus MC University Medical Centre, Netherlands and University of Surrey study, July 2012) • Researchers at Columbia University in New York have discovered that if you often sleep for less than four hours a night, you are 73% more likely to be overweight than someone who sleeps well. There is also a link between a lack of sleep and poor food choice, caused by changes to the brain function in areas of impulse control and decision making (University of California Berkeley, 2012) • Losing sleep reduces the ability to concentrate and problem-solve. According to research, each hour of sleep lost per night is associated with a temporary loss of one IQ point (Stanley Coren, University of British Columbia) • A study has found that an adequate night’s sleep helps make a person look more attractive. Without sleep, participants exhibited drooping eyes and wrinkled faces (Stockholm’s Karolinska Institute, November 2013) • Activity in parts of the brain that benefits for your body & mind 02. control emotions, decision-making processes, and social interactions is drastically reduced during sleep, suggesting that this type of sleep may help people maintain optimal emotional and social functioning while they are awake